Bachelor in Business Administration (BBA)

Learning Objectives of BBA Course
The BBA learning goals specify the intellectual and behavioral competencies that graduates should possess and that provide a foundation for their future professional and personal development and success. Learning goals are general statements, so a number of measurable learning objectives are also established for each goal.
Critical Thinking and Decision Making – Students are able to:
Use analytical and reflective thinking techniques to identify and analyze problems, develop viable alternatives, and make effective decisions.
Apply appropriate quantitative and qualitative techniques in solving business problems.
Communication Skills – Students are able to:
Write effective business documents.
Prepare and deliver effective oral business presantations using a variety of appropriate technologies.
Ethical Behavior and Social Responsibility – Students are able to:
Identify and analyze ethical conflicts and social responsibility issues involving different stakeholders.
Develop viable alternatives and make effective decisions relating to business ethics and social responsibility.
Core Business Knowledge – Students are able to:
Demonstrate competency in the underlying concepts, theory and tools taught in the core undergraduate curriculum.
FIRST YEAR/FIRST SEMESTER | |||
S.N. | SUBJECTS | SUBJECT CODE | CREDIT HOUR |
1 | Business English I | BBA 1113 | 3 |
2 | Principles of Management | BBA 1133 | 3 |
3 | Microeconomics | BBA 2413 | 3 |
4 | Introductions to Accounting | BBA 1143 | 3 |
5 | Fundamental of Computer Principles and Programming | BBA 1153 | 3 |
TOTAL | 15 | ||
FIRST YEAR/SECOND SEMESTER | |||
S.N. | SUBJECTS | SUBJECT CODE | CREDIT HOUR |
1 | Human Resources Management | BBA 1213 | 3 |
2 | Principles of Marketing | BBA 1223 | 3 |
3 | Internet Fundamental & Applications | BBA 1233 | 3 |
4 | Macroeconomics | BBA 2553 | 3 |
5 | Business English II | BBA 1253 | 3 |
TOTAL | 15 | ||
SECOND YEAR/THIRD SEMESTER | |||
S.N. | SUBJECTS | SUBJECT CODE | CREDIT HOUR |
1 | Business Organization | BBA 1313 | 3 |
2 | Quantitative Methods (Statistics) | BBA 2523 | 3 |
3 | Business Communication | BBA 1123 | 3 |
4 | Product & Operation Management | BBA 643 | 3 |
5 | Entrepreneurship | BBA 1243 | 3 |
TOTAL | 15 | ||
SECOND YEAR/FOURTH SEMESTER | |||
S.N. | SUBJECTS | SUBJECT CODE | CREDIT HOUR |
1 | Business Law | BBA 1323 | 3 |
2 | Project Management | BBA 2423 | 3 |
3 | Introduction to Financial Accounting | BBA 2433 | 3 |
4 | Company Law | BBA 2453 | 3 |
5 | Psychology | BBA 3763 | 3 |
TOTAL | 15 | ||
THIRD YEAR/FIFTH SEMESTER | |||
S.N. | SUBJECTS | SUBJECT CODE | CREDIT HOUR |
1 | International Business Management | BBA 2543 | 3 |
2 | Marketing Management | BBA 3733 | 3 |
3 | Business Ethics | BBA 2513 | 3 |
4 | Sociology | BBA 1263 | 3 |
5 | Management Information System | BBA 2533 | 3 |
TOTAL | 15 | ||
THIRD YEAR/SIXTH SEMESTER | |||
S.N | SUBJECT | SUBJECT CODE | CREDIT HOUR |
1 | E-commerce | BBA 2463 | 3 |
2 | organizational behabiour | BBA 2633 | 3 |
3 | Consumer Behabiour | BBA 2443 | 3 |
4 | Innovation Management For Global Competivness | BBA 3813 | 3 |
5 | Strategic Management | BBA 3823 | 3 |
TOTAL | 15 | ||
FOURTH YEAR/SEVENTH SEMESTER | |||
S.N | SUBJECT | SUBJECT CODE | CREDIT HOUR |
1 | Retail Management | BBA 3713 | 3 |
2 | Event Management | BBA 3723 | 3 |
3 | Business Environment | BBA 3755 | 3 |
4 | Business Research Methods | BBA 3843 | 3 |
5 | Business Finance | BBA 3766 | 3 |
TOTAL | 15 | ||
FOURTH YEAR/EIGHTH SEMESTER | |||
S.N | SUBJECT | SUBJECT CODE | CREDIT HOUR |
SPECIALIZATION: OPTION 1 (MARKETING GROUP) | |||
1 | Marketing Research | BBA 3853 | 3 |
2 | Multinational Enterprise | BBA 3863 | 3 |
3 | Logistics and Supply Chain Management (LSCM) | BBA 3743 | 3 |
4 | Bachelor’s Thesis on Internship (Internship Project) | BBA 3913 | 6 |
TOTAL | 15 | ||
SPECIALIZATION: OPTION 2 (FINANCE GROUP) | |||
1 | Banking and Insurance | BBA 3855 | 3 |
2 | Taxation and Auditing | BBA 3866 | 3 |
3 | Financial Management | BBA 3877 | 3 |
4 | Bachelor’s Thesis on Internship (Internship Project) | BBA 3913 | 6 |
TOTAL | 15 | ||
GRAND TOTAL | 120 |