Bachelor in Business Administration (BBA)

Learning Objectives of BBA Course

The BBA learning goals specify the intellectual and behavioral competencies that graduates should possess and that provide a foundation for their future professional and personal development and success. Learning goals are general statements, so a number of measurable learning objectives are also established for each goal.

Critical Thinking and Decision Making – Students are able to:

Use analytical and reflective thinking techniques to identify and analyze problems, develop viable alternatives, and make effective decisions.

Apply appropriate quantitative and qualitative techniques in solving business problems.

Communication Skills – Students are able to:

Write effective business documents.

Prepare and deliver effective oral business presantations using a variety of appropriate technologies.

Ethical Behavior and Social Responsibility – Students are able to:

Identify and analyze ethical conflicts and social responsibility issues involving different stakeholders.

Develop viable alternatives and make effective decisions relating to business ethics and social responsibility.

Core Business Knowledge – Students are able to:

Demonstrate competency in the underlying concepts, theory and tools taught in the core undergraduate curriculum.

	FIRST YEAR/FIRST SEMESTER
S.N.	SUBJECTS	SUBJECT CODE	CREDIT HOUR
1	Business English I	BBA 1113	3
2	Principles of Management	BBA 1133	3
3	Microeconomics	BBA 2413	3
4	Introductions to Accounting	BBA 1143	3
5	Fundamental of Computer Principles and Programming	BBA 1153	3
	TOTAL		15
	FIRST YEAR/SECOND SEMESTER
S.N.	SUBJECTS	SUBJECT CODE	CREDIT HOUR
1	Human Resources Management	BBA 1213	3
2	Principles of Marketing	BBA 1223	3
3	Internet Fundamental & Applications	BBA 1233	3
4	Macroeconomics	BBA 2553	3
5	Business English II	BBA 1253	3
	TOTAL		15
	SECOND YEAR/THIRD SEMESTER
S.N.	SUBJECTS	SUBJECT CODE	CREDIT HOUR
1	Business Organization	BBA 1313	3
2	Quantitative Methods (Statistics)	BBA 2523	3
3	Business Communication	BBA 1123	3
4	Product & Operation Management	BBA 643	3
5	Entrepreneurship	BBA 1243	3
	TOTAL		15
	SECOND YEAR/FOURTH SEMESTER
S.N.	SUBJECTS	SUBJECT CODE	CREDIT HOUR
1	Business Law	BBA 1323	3
2	Project Management	BBA 2423	3
3	Introduction to Financial Accounting	BBA 2433	3
4	Company Law	BBA 2453	3
5	Psychology	BBA 3763	3
	TOTAL		15
	THIRD YEAR/FIFTH SEMESTER
S.N.	SUBJECTS	SUBJECT CODE	CREDIT HOUR
1	International Business Management	BBA 2543	3
2	Marketing Management	BBA 3733	3
3	Business Ethics	BBA 2513	3
4	Sociology	BBA 1263	3
5	Management Information System	BBA 2533	3
	TOTAL		15
	THIRD YEAR/SIXTH SEMESTER
S.N	SUBJECT	SUBJECT CODE	CREDIT HOUR
1	E-commerce	BBA 2463	3
2	organizational behabiour	BBA 2633	3
3	Consumer Behabiour	BBA 2443	3
4	Innovation Management For Global Competivness	BBA 3813	3
5	Strategic Management	BBA 3823	3
	TOTAL		15
	FOURTH YEAR/SEVENTH SEMESTER
S.N	SUBJECT	SUBJECT CODE	CREDIT HOUR
1	Retail Management	BBA 3713	3
2	Event Management	BBA 3723	3
3	Business Environment	BBA 3755	3
4	Business Research Methods	BBA 3843	3
5	Business Finance	BBA 3766	3
	TOTAL		15
	FOURTH YEAR/EIGHTH SEMESTER
S.N	SUBJECT	SUBJECT CODE	CREDIT HOUR
	SPECIALIZATION: OPTION 1 (MARKETING GROUP)
1	Marketing Research	BBA 3853	3
2	Multinational Enterprise	BBA 3863	3
3	Logistics and Supply Chain Management (LSCM)	BBA 3743	3
4	Bachelor’s Thesis on Internship (Internship Project)	BBA 3913	6
	TOTAL		15
	SPECIALIZATION: OPTION 2 (FINANCE GROUP)
1	Banking and Insurance	BBA 3855	3
2	Taxation and Auditing	BBA 3866	3
3	Financial Management	BBA 3877	3
4	Bachelor’s Thesis on Internship (Internship Project)	BBA 3913	6
	TOTAL		15
	GRAND TOTAL		120