Bachelor in Business Administration (BBA)

Learning Objectives of BBA Course

The BBA learning goals specify the intellectual and behavioral competencies that graduates should possess and that provide a foundation for their future professional and personal development and success. Learning goals are general statements, so a number of measurable learning objectives are also established for each goal.

Critical Thinking and Decision Making – Students are able to:

Use analytical and reflective thinking techniques to identify and analyze problems, develop viable alternatives, and make effective decisions.

Apply appropriate quantitative and qualitative techniques in solving business problems.

Communication Skills – Students are able to:

Write effective business documents.

Prepare and deliver effective oral business presantations using a variety of appropriate technologies.

Ethical Behavior and Social Responsibility – Students are able to:

Identify and analyze ethical conflicts and social responsibility issues involving different stakeholders.

Develop viable alternatives and make effective decisions relating to business ethics and social responsibility.

Core Business Knowledge – Students are able to:

Demonstrate competency in the underlying concepts, theory and tools taught in the core undergraduate curriculum.

FIRST YEAR/FIRST SEMESTER
S.N. SUBJECTS SUBJECT CODE CREDIT HOUR
1 Business English I BBA 1113 3
2 Principles of Management BBA 1133 3
3 Microeconomics BBA 2413 3
4 Introductions to Accounting BBA 1143 3
5 Fundamental of Computer Principles and Programming BBA 1153 3
TOTAL 15
FIRST YEAR/SECOND SEMESTER
S.N. SUBJECTS SUBJECT CODE CREDIT HOUR
1 Human Resources Management BBA 1213 3
2 Principles of Marketing BBA 1223 3
3 Internet Fundamental & Applications BBA 1233 3
4 Macroeconomics BBA 2553 3
5 Business English II BBA 1253 3
TOTAL 15
SECOND YEAR/THIRD SEMESTER
S.N. SUBJECTS SUBJECT CODE CREDIT HOUR
1 Business Organization BBA 1313 3
2 Quantitative Methods (Statistics) BBA 2523 3
3 Business Communication BBA 1123 3
4 Product & Operation Management BBA 643 3
5 Entrepreneurship BBA 1243 3
TOTAL 15
SECOND YEAR/FOURTH SEMESTER
S.N. SUBJECTS SUBJECT CODE CREDIT HOUR
1 Business Law BBA 1323 3
2 Project Management BBA 2423 3
3 Introduction to Financial Accounting BBA 2433 3
4 Company Law BBA 2453 3
5 Psychology BBA 3763 3
TOTAL 15
THIRD YEAR/FIFTH SEMESTER
S.N. SUBJECTS SUBJECT CODE CREDIT HOUR
1 International Business Management BBA 2543 3
2 Marketing Management BBA 3733 3
3 Business Ethics BBA 2513 3
4 Sociology BBA 1263 3
5 Management Information System BBA 2533 3
TOTAL 15
THIRD YEAR/SIXTH SEMESTER
S.N SUBJECT SUBJECT CODE CREDIT HOUR
1 E-commerce BBA 2463 3
2 organizational behabiour BBA 2633 3
3 Consumer Behabiour BBA 2443 3
4 Innovation Management For Global Competivness BBA 3813 3
5 Strategic Management BBA 3823 3
TOTAL 15
FOURTH YEAR/SEVENTH SEMESTER
S.N SUBJECT SUBJECT CODE CREDIT HOUR
1 Retail Management BBA 3713 3
2 Event Management BBA 3723 3
3 Business Environment BBA 3755 3
4 Business Research Methods BBA 3843 3
5 Business Finance BBA 3766 3
TOTAL 15
FOURTH YEAR/EIGHTH SEMESTER
S.N SUBJECT SUBJECT CODE CREDIT HOUR
SPECIALIZATION: OPTION 1 (MARKETING GROUP)
1 Marketing Research BBA 3853 3
2 Multinational Enterprise BBA 3863 3
3 Logistics and Supply Chain Management (LSCM) BBA 3743 3
4 Bachelor’s Thesis on Internship (Internship Project) BBA 3913 6
TOTAL 15
SPECIALIZATION: OPTION 2 (FINANCE GROUP)
1 Banking and Insurance BBA 3855 3
2 Taxation and Auditing BBA 3866 3
3 Financial Management BBA 3877 3
4 Bachelor’s Thesis on Internship (Internship Project) BBA 3913 6
TOTAL 15
GRAND TOTAL 120